The Brand Hummel

For 100 years, Hummel has been a part of sports. The Danish brand stands for togetherness, celebrates victories, and values a lifelong passion for sports. This defines Hummel as a Danish brand for sports and lifestyle, reflected in their designs, sponsorship collaborations, employees, teams, and initiatives.

Hummel designs, produces, and sells sportswear, training clothing, leisure clothing, equipment, and sneakers for adults and children of all genders. Through various product categories such as team sports, footwear, kids, sport lifestyle, and premium collaborations, the brand regularly offers products inspired by a blend of retro and contemporary trends.

The identity of Hummel is characterized by teamwork. Hummel challenges norms, defends values and beliefs, and tackles new challenges together. Because to initiate change and gain attention, courage is needed above all. This is the Danish core philosophy of the company. They fight for equality and inclusion. They don't see the playing field as a battlefield, but as an arena where great things can be achieved together. The desire for progress drives them, but above all, they love sports!

Hummel brings karma to the game. They fight for important victories off the playing field and support unusual heroes and heroines, putting outsiders in the spotlight and questioning conventions. The brand stands for inclusion, participation, and perspectives that can change the game.

Changing the world through sports. Step by step, game by game.

Hummel has fully convinced us. Has it convinced you too? Check out the cool sports and leisurewear on 247style.de and see for yourself.